- Low Cost Carrier Celebrates Partnership by Placing Logo on Aircraft -
ORLANDO, Fla., Aug. 7 /PRNewswire-FirstCall/ -- AirTran Airways, a
subsidiary of AirTran Holdings, Inc. (NYSE: AAI), and the Orlando/Orange
County Convention & Visitors Bureau, Inc. (OOCVB) recently unveiled a new look
for one of AirTran Airways' Boeing 717 aircraft. The specially marked jet
sports the OOCVB's latest marketing campaign slogan, "Orlando Makes Me Smile."
(Photo: http://www.newscom.com/cgi-bin/prnh/20090807/NY58429 )
The customized aircraft celebrates AirTran Airways' partnership with the
OOCVB to promote travel to the city, one of the world's top destinations. The
aircraft will travel throughout the United States sporting the logo for up to
six months.
"To honor AirTran Airways' partnership with the OOCVB, we have placed
their 'Orlando Makes Me Smile' logo on the side of one of our aircraft," said
Tad Hutcheson, vice president of marketing and planning for AirTran Airways.
"By partnering with them, we hope to encourage more of our passengers around
the country to visit Orlando, where AirTran is headquartered."
AirTran Airways and the OOCVB have been partners for years and have
collaborated on several other key initiatives to promote Orlando, including a
specially designed aircraft for last year's campaign, "Say Yes to Orlando."
"The 'Orlando Makes Me Smile' message has been embraced worldwide and
represents one of our destinations greatest assets, the lasting memories that
make visitors smile. I'm excited for this opportunity with AirTran Airways and
truly believe that Orlando's greatest story is the combination of experiences
at a great value that provide smiles to all ages," said Gary Sain, president
and CEO of the OOCVB.
The OOCVB is the official branding, sales and marketing organization for
the Orlando area, responsible for generating brand awareness, increasing
travel to the area and booking conventions and meetings. For more information,
visit orlandoinfo.com
AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI) and a
Fortune 1000 company, has been ranked the number one low cost carrier in the
Airline Quality Rating study for the past two years. AirTran Airways is the
only major airline with Wi-Fi on every flight and offers coast-to-coast
service on North America's newest all-Boeing fleet. Its low-cost, high-quality
product also includes assigned seating, Business Class and complimentary XM
Satellite Radio on every flight. To book a flight, visit
http://www.airtran.com.
Media: Christopher White
Cynthia Tinsley-Douglas
678.254.7442
SOURCE AirTran Airways
